Publication details

Type
Book
Subtype
Handbook
Authors / Creators
Tokarz, Ewa  

Rzemieniak, Magdalena  
Ministerial publisher
Politechnika Lubelska
ISBN
978-83-62596-37-9
Date
2011

Abstracts and keywords

Keywords PL
badania marketingowe
mystery shopping
tożsamosć organizacji
Keywords EN
marketing research
organization identity

Additional information

Additional information
zawiera interaktywny spis treści
contains interactive contents
Tokarz, E., & Rzemieniak, M. (2011). Mystery Shopping w budowaniu tożsamości organizacyjnej (, ed.). Politechnika Lubelska. https://hdl.handle.net/20.500.14629/258
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